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2. Mobile advertising - Wikipedia

   en.wikipedia.org/wiki/Mobile_advertising

   It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site. It is estimated that U.S. mobile app-installed ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6 billion in 2016, and over $6.8 billion by the end of 2019 ...

3. Video advertising - Wikipedia

   en.wikipedia.org/wiki/Video_advertising

   According to Interactive Advertising Bureau (IAB) guidelines, there are three types of video ad formats: [4] Linear video ads — the ads are presented before, in the middle of, or after the video content is consumed by the user, in very much the same way a TV commercial can play before, during or after the chosen program. Non-linear video ads ...

4. Mobile marketing - Wikipedia

   en.wikipedia.org/wiki/Mobile_marketing

   Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on ... or video; Texting is simple, however, when it comes to ...

5. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known ...

6. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   A display ad can also be a companion ad for a non-clickable video ad. According to eMarketer, Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017. [3] Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015. [4]

7. Advertising network - Wikipedia

   en.wikipedia.org/wiki/Advertising_network

   Mobile ad networks, focus on the traffic generated via mobile web and mobile apps, and work with the corresponding ad formats. Video ad networks serve ads via inventory, associated with online video content. Video and mobile ad networks can be acquired by larger advertising companies, or operate as standalone entities.