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  2. Big Pharma ads, lobbying hurt seniors with prescription ... - AOL

    www.aol.com/big-pharma-ads-lobbying-hurt...

    Here is an example. Several days ago, my optometrist prescribed a generic eye drop for me. I filled the prescription at CVS Pharmacy. Using my Mutual of Omaha prescription drug plan, the five ...

  3. Direct-to-consumer advertising - Wikipedia

    en.wikipedia.org/wiki/Direct-to-consumer_advertising

    Supporters of direct-to-consumer advertising argue that advertisements increase competition which leads to lower prescription drug prices and new development, citing, for instance, that between 1997 and 2001, spending on research and development in the U.S. increased 59% while spending on promoting drugs directly to patients increased 145%.

  4. New FDA rules for TV drug ads: Simpler language and no ... - AOL

    www.aol.com/fda-rules-tv-drug-ads-144242596.html

    Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when ...

  5. Marketing of off-label use - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_off-label_use

    The United States federal government is aggressively pursuing criminal and civil cases against pharmaceutical companies and their employees for promoting off-label uses of prescription drugs. [4] Between 2003 and 2008, U.S. federal prosecutors and state attorneys general brought more than a dozen cases against drug manufacturers for off-label ...

  6. Eli Lilly plans to begin advertising weight-loss drug Zepbound

    www.aol.com/finance/eli-lilly-plans-begin...

    In weekly prescription data ending Oct. 18, Eli Lilly's Mounjaro captured 33% of market share, or a year-over-year jump of 79%, while Novo's Ozempic was at 47%, or a year-over-year jump of 39%.

  7. Pharmaceutical marketing - Wikipedia

    en.wikipedia.org/wiki/Pharmaceutical_marketing

    Not only can the insurer affect drug sales by including or excluding a particular drug from a formulary, they can affect sales by tiering, or placing bureaucratic hurdles to prescribing certain drugs. In January 2006, the United States instituted a new public prescription drug plan through its Medicare program.

  8. Drugs You Don't Need For Disorders You Don't Have - The ...

    highline.huffingtonpost.com/.../en/sleep-advertising

    One year later, spending on television drug ads had more than doubled, from $310 million to $664 million. A major early beneficiary was a new generation of antihistamines that did not make people drowsy. Thanks to the advertising push, first Claritin, then Zyrtec and Allegra became some of the most frequently prescribed medications in America.

  9. Insurer stocks fall after Trump says 'we're going to knock ...

    www.aol.com/news/insurer-stocks-fall-trump-says...

    We're going to get drug costs down at levels that nobody has ever seen before," Trump said. Shares of CVS fell 5.35% to $46.73, Cigna slipped 2.6% to $274.63, while UnitedHealth was down 3.54% at ...