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2. Advertising campaign - Wikipedia

   en.wikipedia.org/wiki/Advertising_campaign

   An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

3. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.

4. Advertising - Wikipedia

   en.wikipedia.org/wiki/Advertising

   N. W. Ayer & Son – probably the first advertising agency to use mass media (i.e. telegraph) in a promotional campaign Claude C. Hopkins (1866–1932) – popularised the use of test campaigns, especially coupons in direct mail, to track the efficiency of marketing spend

5. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   Marketing communications include advertising, promotions, sales of products, Branding , advertising campaign, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer.

6. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

7. Promotional model - Wikipedia

   en.wikipedia.org/wiki/Promotional_model

   The responsibilities of the promotional model depend on the particular marketing campaign being carried out, and may include: increasing product awareness, providing product information, creating an association in the consumer's mind between the product or brand and a particular idea, and handing items to consumers, such as a sample of the ...