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Investment: An investment alliance occurs when two companies agree to join their funds for mutual investment. Joint venture: A joint venture is an alliance that occurs when two or more companies agree to undertake economic activity together. In many cases, alliances between companies can involve two or more categories or types of alliances.
In business, an MoU is typically a legally non-binding agreement between two (or more) parties, outlining terms and details of a mutual understanding or agreement, noting each party's requirements and responsibilities—but without establishing a formal, legally enforceable contract (though an MoU is often a first step towards the development of a formal contract).
A strategic alliance is an agreement between two or more players to share resources or knowledge, to be beneficial to all parties involved. It is a way to supplement internal assets, capabilities and activities, with access to needed resources or processes from outside players such as suppliers, customers, competitors, companies in different industries, brand owners, universities, institutes ...
Typically, two companies form a strategic partnership when each possesses one or more business assets or have expertise that will help the other by enhancing their businesses. This can also mean, that one firm is helping the other firm to expand their market to other marketplaces , by helping with some expertise.
It is considered as one of the two major forms of joint marketing (Kalb 1988). Co-marketing is the other form and these terms are often confused. [2] It is made through an agreement (the co-promotion agreement) [3] which requires a lot of collaboration between the sales and marketing organisations of both companies. [4]
Contracts can be of many types, e.g. sales contracts (including leases), purchasing contracts, partnership agreements, trade agreements, and intellectual property agreements. A sales contract is a contract between a company (the seller) and a customer where the company agrees to sell products and/or services and the customer in return is ...
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