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[6] Once the footage was released, the women's walk was seen as a protest for equality and sparked discussion throughout the nation. The targeting of women in tobacco advertising led to higher rates of smoking among women. In 1923 women only purchased 5% of cigarettes sold; in 1929 that percentage increased to 12%, in 1935 to 18.1%, peaking in ...
Then ads alluding to leg hair removal began. While ads between 1920 and 1940 do refer to legs, legs were not the focus in 90% of those ads. [8] The first ad in Harper's Bazaar that focused primarily on the legs appeared in 1929. [1] The ad campaign against leg hair was not as voluminous as the campaign against underarm hair had been.
In the late 1920s, the brand was sold as an avenue to thinness for women. One typical advertisement said, "Reach for a Lucky instead of a sweet." [6] Sales of Lucky Strikes increased by more than 300% during the first year of that advertising campaign. Sales went from 14 billion cigarettes in 1925 to 40 billion in 1930.
For women, face, figure, coiffure, posture, and grooming had become important fashion factors in addition to clothing. In particular, cosmetics became a major industry. Women did not feel ashamed for caring about their appearance and it was a declaration of self-worth and vanity, hence why they no longer wanted to achieve a natural look.
Tobacco companies began marketing cigarettes to appeal to women during the burgeoning women's movement of the 1920s. The American Tobacco Company began targeting women with its ads for Lucky Strikes. They employed ads featuring prominent women, such as Amelia Earhart, and promised slimming effects. Most of the ads also conveyed a carefree and ...
Advertising agencies exploited the new status of women, for example in publishing automobile ads in women's magazines, at a time when the vast majority of purchasers and drivers were men. The new ads promoted new freedoms for affluent women while also suggesting the outer limits of the new freedoms. Automobiles were more than practical devices.
In the 1920s, an international beauty culture was forged, and society increasingly focused on novelty and change. [1] [2] Fashion trends influenced theater, films, literature, and art. [1] The introduction of makeup was reasonably new to the society. Women were figuring out methods to apply it correctly, which later defined makeup looks.
Ladies' Home Journal was an American magazine that ran until 2016 and was last published by the Meredith Corporation.It was first published on February 16, 1883, [2] and eventually became one of the leading women's magazines of the 20th century in the United States.
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