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Southwest Airlines was founded in 1966 by Herbert Kelleher and Rollin King, and incorporated as Air Southwest Co. in 1967.Three other airlines (Braniff, Trans-Texas Airways, and Continental Airlines) took legal action to try to prevent the company from its planned strategy of undercutting their prices by flying only within Texas and thus being exempt from regulation by the federal Civil ...
Lamar Muse was elected president and chief executive officer of the company in Jan. 1971. [3] Muse, a Texas native, was a veteran airline executive, having been employed at five different carriers since starting his industry career in 1948, including being the CEO of Central Airlines and CEO and president of Universal Airlines. [11]
Southwest Airlines began revenue flights on June 18, 1971, using three Boeing 737-200 aircraft, and operated the type exclusively during the airline's early history. These aircraft were not originally ordered by Southwest, but rather were delivery slots taken over from Air California, Aloha Airlines, and Pacific Southwest Airlines, [11] including a lone 737-200 Combi which was later traded ...
However, other than Southwest, the large U.S. airlines were prepared to meet the flying public’s new inclinations, having the right travel networks and products in place to take advantage of ...
About Southwest Airlines Southwest Airlines is a prominent U.S. airline that pioneered the low-cost carrier model with its focus on operational simplicity, cost discipline, and customer service.
Southwest Airlines Co. gained 3% and American Airlines Group Inc., based in Fort Worth, Texas, rose 5% in late-morning trading. Delta, United, Alaska and JetBlue also gained.
Southwest offered dramatically lower air fares than established airlines that usually enjoyed a near-monopoly in the communities. Incumbent airlines lowered their own fares . Established airlines competing with Southwest Airlines sought to avoid Southwest's entering their markets, and feared losing passengers and having to offer lower prices.
Southwest is not a regular airline; it’s a cool airline, and flying on it is a slightly different experience than the other major U.S. carriers.
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