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Asia Brewery, Inc. was established by Lucio Tan on January 27, 1982, with the inauguration of its brewery in Cabuyao, Laguna and the launch of its first brand, Beer Hausen Pale Pilsen. This was followed by Max Premium beer in 1983, Manila Beer in 1985, and Beer Pale Pilsen in 1988.
Since 2012, the company began a series of consolidation of assets belonging to Tan by acquiring interests in Asia Brewery, Inc., Fortune Tobacco Corporation, Eton Properties Philippines, Inc. (Paramount LandEquities, Inc. and Saturn Land Holdings, Inc.), Philippine National Bank, Allied Banking Corporation and Victorias Milling Company. [5] [6] [7]
The second brewer, Asia Brewery, Inc., was established by Lucio Tan on 27 January 1982, with inauguration of its brewery in Cabuyao, Laguna and launch of its first brand, Beer Hausen Pale Pilsen. San Miguel responded with Lagerlite, a light beer, Red Horse , an extra-strong beer, and Gold Eagle, a low-cost beer.
Asia Brewery, Inc. was established by Tan in 1982, with the inauguration of its brewery in Cabuyao, Laguna and the launch of its first brand, Beer Hausen Pale Pilsen. The brewery growth steadily in the following decade, increasing its capacity, expanding and diversifying its product lines. [11] [12]
Asia's first modern brewery was established in 1830 in India entirely using European brewing technology. [2] Today, beer brewing is a growing industry in Asia. China has been the world's largest beer producer since 2001. Asia is the largest beer-producing region in the world since 2009.
The Unilever Philippines has its mega distribution center warehouse in Cabuyao, the largest in the Philippines. Food and beverages conglomerate Nestlé Philippines, which manufactures Bear Brand powdered milk, has a manufacturing facility in barangay Niugan. Asia Brewery, Tanduay Distillers, also have a plant in
In the Philippines, Carlsberg beverages have been produced by Asia Brewery since 1982 in Cabuyao, Laguna. A television ad for Carlsberg beer in 1987 was criticized by the Movement Against Deceptive Advertising (MADA) for depicting the product as imported original Carlsberg beer from Denmark. [46]
The team was named after the brands of Asia Brewery, Inc., another Tan company - Beer Hausen (1984) and Manila Beer (1985-1986). Beer Hausen intended to make Ramon Fernandez its franchise player with Jaworski relegated in the background. It acquired seven players from the Toyota team.