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In 1984, Fleer was the only major trading card manufacturer to release a Roger Clemens card; they included the then-Boston Red Sox prospect in their 1984 Fleer Baseball Update Set. The 1984 update set also included the first licensed card of Hall Of Fame outfielder Kirby Puckett. Fleer also released factory sets of their baseball cards from ...
A piece of gum was still included in most packs of non-sport cards up until approximately 1990, at which time gum stopped being included in the packs along with the cards. Very few card issues from the past 20 years have included bubble gum in the packs, making the once common term "bubble gum cards" a misnomer in the modern day.
Fleer sued Topps in 1975 to break the company's monopoly on baseball cards and won, as in 1980, federal judge Clarence Charles Newcomer ended Topps Chewing Gum's exclusive right to sell baseball cards, allowing the Fleer Corporation to compete in the market. [34] [35] In 1981, Fleer and Donruss issued baseball
Frank Henry Fleer (1860 [1] —November 1, 1921) was an American confectioner who is thought to have developed the first bubble gum. Fleer founded the Frank H. Fleer Corporation in 1919 as a gum manufacturer.
Its first baseball card set was produced and ready in time for the 1981 season. In August of that year, an appellate court overturned the judge's ruling. Quick to react, Fleer's lawyers found a loophole in Topps' contract that stated it had exclusive rights to sell baseball cards with gum or candy. So after 1981, Fleer started distributing its ...
The combination of baseball cards and bubble gum was popular among young boys, and given the mediocre quality of the gum, the cards quickly became the primary attraction. In fact, the gum eventually became a hindrance because it tended to stain the cards, thus impairing their value to collectors who wanted to keep them in pristine condition.
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