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Master Cleanse (also called the lemonade diet or lemon detox diet) is a modified juice fast that permits no food, substituting tea and lemonade made with maple syrup and cayenne pepper. The diet was developed by Stanley Burroughs , who initially marketed it in the 1940s, and revived it in his 1976 book The Master Cleanser . [ 1 ]
Stanley A. Burroughs (October 9, 1903 – June 16, 1991) was an American naturopath and promoter of pseudomedicine known for inventing the Master Cleanse or "lemonade" diet, which he published in his book The Master Cleanser. [1] [2] [3]
Detoxification (often shortened to detox and sometimes called body cleansing) is a type of alternative-medicine treatment which aims to rid the body of unspecified "toxins" – substances that proponents claim accumulate in the body over time and have undesirable short-term or long-term effects on individual health.
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Juice fasting became a growing trend in the United States because of Norman W. Walker and Jay Kordich who worked to transform the juice drink into a diet. [3] [4] Walker is considered to be one of the founders of the juice cleanse trend because of his technological contributions to the juicing process and his promotions of a raw food diet.
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Chase encouraged the consumption of vegetable juice from celery, parsley and cabbage leaves as she believed they soak out unexcreted wastes. [3] Sulfur containing foods such as eggs, fish and meat are forbidden. [3] Colon cleansing must be practiced daily. [4] Coffee and fruit juices such as grapefruit and lemon are to be taken as enemas.