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This "statement of policy" ad was published in newspapers on WLBW-TV's first day of operations. [19]As the temporary license granted to L. B. Wilson, Inc. was basically a "license by default", [13] replacement station WLBW-TV was quickly assembled by company president Charles Topmiller, who took over for the company's namesake upon his 1954 death (and which the call sign was selected in ...