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In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
There are also many different types of geodata, including vector files, raster files, geographic databases, web files, and multi-temporal data. Spatial data or spatial information is broader class of data whose geometry is relevant but it is not necessarily georeferenced , such as in computer-aided design (CAD), see geometric modeling .
According to the marketing principle K = 3, the market area of a higher-order place (node) occupies one-third of the market area of each of the consecutive lower size place (node) that lies on its neighbour; the lower size nodes (6 in numbers and second larger circles) are located at the corner of a largest hexagon around low value the high ...
The PDF format is widely accepted and is considered the de facto standard for printable documents on the web. This means that users do not require the any proprietary plug-in to read geospatial PDFs created following the PDF 1.7 specification, which was published as ISO 32000-1 standard. [3]
The WKT format can describe not only geographic coordinate reference systems, but also geocentric, projected, vertical, temporal and engineering ones (for example a coordinate reference system attached to a boat). The standard describes how to combine those coordinate reference systems together.
In geography and particularly in geographic information science, a geographic feature or simply feature (also called an object or entity) is a representation of phenomenon that exists at a location in the space and scale of relevance to geography; that is, at or near the surface of Earth.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
In teaching technical geography, instructors often need to fall back on examples from human and physical geography to explain the theoretical concepts. [13] While technical geography mostly works with quantitative data, the techniques and technology can be applied to qualitative geography, differentiating it from quantitative geography. [1]