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Examples include: Aerial advertising: Aerial advertising includes towing banners via a fixed-wing aircraft as well as airships like blimps and other airborne inflatables above beaches, events and gridlock traffic. [8] Billboard bicycle: is a new type of mobile advertising in which a bike tows a billboard with an advertising message. This method ...
Outdoor advertising, such as a mobile billboard, is effective because it is difficult to ignore. According to a UK national survey, it is also memorable. Capitol Communications Group found that 81.7% of those polled recalled images they saw on a moving multi-image sign. [citation needed] This is compared to a 19% retention rate for static signs.
The transit business and the billboard business merged in 2001 under the name Viacom Outdoor. Logo used from 2006–2014. The billboard division was originally two separate companies: National Advertising Company (also known as 3M National or National 3M), the outdoor advertising subsidiary of 3M; and Gannett Outdoor, owned by the Gannett ...
A mobile billboard is a device used for advertising on the sides of a truck, trailer, bike, or other vehicle that is typically mobile. Mobile billboards are a form of transit media; static billboards and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is called mobile outdoor advertising [citation ...
Lamar Advertising Company is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. [2] The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. [3] The company has over 200 locations in the United States and Canada.
Jean-Claude Decaux [4] (1937-2016) first created a company in 1955 that specialised in outdoor advertising alongside motorways. However, as these billboards were heavily taxed by law, Jean-Claude Decaux turned towards a business model in 1964 that was based on city billboards and invented the concept of advertising street furniture – well-maintained bus shelters fully funded by advertisers.
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Colossal Media is a hand-painted outdoor advertising company which operates billboards, sign paintings and mural paintings in the United States. The company was founded by Adrian Moeller and Paul Lindahl in 2004, and is headquartered in Brooklyn, New York. The company has over 100 locations in the United States.
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