Ads
related to: contextual targeting ads
Search results
Results from the WOW.Com Content Network
Contextual advertising is also called "In-Text" advertising or "In-Context" technology. Contextual targeting involves the use of linguistic factors to control the placement of advertising material. The advertisements are selected and delivered by automated systems, taking into consideration the context of a user's search or browsing behavior.
Advertising) in a large online study, examined the effects of behavior-targeted advertisements based on contextual content. The study used 400 million " impressions" , or advertisements conveyed across behavioral and contextual borders.
Some of the ads we show you are based on the content of the page or app you're viewing. These kinds of ads are sometimes called "contextual ads." Other ads we show you may be based on information we have collected or received about your activities and interests across your linked devices. These ads are sometimes called "interest-based" ads.
Advertisers can also target their audience by using contextual to deliver display ads related to the content of the web page where the ads appear. [25]: 118 Retargeting, behavioral targeting, and contextual advertising all are designed to increase an advertiser's return on investment, or ROI, over untargeted ads. [51]
Yahoo! and Media.net Launch Contextual Ads for Web Publishers New Offering Allows Quality Web Publishers to Generate Incremental Advertising Revenue SUNNYVALE, Calif. & AUSTIN, Texas--(BUSINESS ...
For example, targeting car ads on a portal to a viewer who was known to have visited the automotive section of a general media site. [6] Contextual targeting — (also known as Semantic Marketing) refers to the optimum ad placement as a result of analyzing information from the entire Web page where the ad is being served. This concept was ...
GumGum, which has worked with the BBC on ad campaigns before, relies on something called contextual advertising, which uses other data points to target adverts to online users, such as keywords on ...
Google displays search ads specifically targeted to the word(s) typed into a search box on the results page, and these keyword cause targeted ads also appear on content sites based on Google's system's interpretation of the subject matter on each page of the site. This is known as contextual advertising.
Ads
related to: contextual targeting ads