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Volkswagen (VW; German pronunciation: [ˈfɔlksˌvaːɡn̩] ⓘ) [Note 1] is a German automobile manufacturer based in Wolfsburg, Lower Saxony, Germany.Established in 1937 by The German Labour Front, it was revitalized into the global brand it is today after World War II by British Army officer Ivan Hirst.
Because Volkswagen's advertising budget in 1960 was only $800,000, [3] DDB’s bare-bones, black-and-white approach, coupled with a projected common theme of irreverence and humor, fit Wolfsburg's needs well. Each Volkswagen ad was designed to be so complete that it could stand alone as a viable advertisement, even without addressing all ...
Volkswagen settled a 1983 discrimination suit with the United Auto Workers to settle claims that they discriminated against black employees at Westmoreland Assembly. Plaintiffs had sought $70 million when filing suit, charging that management had initiated or tolerated "a pattern and practice" of limited hirings and promotions of blacks, that ...
Under him and his successor as president of Volkswagen of America, J. Stuart Perkins, VW's U.S. sales grew to 569,696 cars in 1970, an all-time peak, when Volkswagen captured 7 percent of the U.S. car market and had over a thousand American dealerships. The Volkswagen Beetle was the company's best seller in the United States by a wide margin.
Volkswagen first revealed its plan to develop an operating system of its own capable of replicating Tesla’s single software stack that controls every aspect of the car late in 2017.
The Volkswagen Beetle, officially the Volkswagen Type 1, [a] is a small family car produced by the German company Volkswagen from 1938 to 2003. [ b ] One of the most iconic cars in automotive history, the Beetle is noted for its distinctive shape.
The campaign has been the subject of a number of books, with serious scholarly analysis of the campaign's key success factors, including: Think Small: The Story of those Volkswagen Ads by Frank Rowsome (1970); [8] Think Small: The Story of the World's Greatest Ad (2011) by Dominik Imseng; [9] and Thinking Small: The Long, Strange Trip of the ...
Volkswagen also has three joint ventures in China, FAW-Volkswagen, SAIC Volkswagen and Volkswagen Anhui. The company has operations in roughly 150 countries, and it has 100 production facilities across 27 countries. Volkswagen was founded in Berlin in 1937 and incorporated in Wolfsburg to manufacture the car that would become known as the ...