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The Simmons Bedding Company is an American major manufacturer of mattresses and related bedding products, based in Atlanta, Georgia. The company was founded in 1870. Simmons' flagship brand is Beautyrest. In addition to operating 18 manufacturing facilities in the United States and Puerto Rico, the company licenses its products internationally.
The American company Serta International is a subsidiary of the American company Serta Simmons Bedding, LLC of Doraville, Georgia. [3] Other licensees include Serta Dormae in Texas, Serta Restokraft in Michigan, and Salt Lake Mattress in Utah. [4] [5] [6] In August 2018, Serta Simmons Bedding, LLC announced a merger with online retailer Tuft ...
In 1925, Simmons produced the Beautyrest mattress, for which the company is best known. It was sold at three to four times the cost of wire mattresses at the time for $39.50 (equivalent to $686 in 2023) and four years later had sold more than $9 million (equivalent to $159,697,674 in 2023) of the mattresses. The company introduced the pull-out ...
With the company's new acquisitions, Simmons Manufacturing Company was officially in the mattress business. Z.G. Simmons II, known by now as "the Chief", continued to find ways to improve and expand. Z. G II innovated a nationwide service station program. Through this system retailers were given samples of Simmons products for the consumer to view.
The company is thus a licensing organization, with local licensees manufacturing the mattresses under a common name for national marketing. Like a cooperative, the licensees own the Spring Air name. Spring Air has factories across the world. [1] As of 2006, it is the fourth largest US brand of mattresses (behind Sealy, Serta, and Simmons).
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[2] [6] As the company grew, Larry wanted to expand the stores' range, but Phil did not, resulting in Larry buying the company out in 1996. The late 2000s brought a great loss in revenue for the company, as there was a large sales reduction in the mattress industry. Sit 'n Sleep's revenue fell from US$99M in 2006 to US$79M in 2008. [1]