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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Although different colors may be perceived in different ways, the names of those colors matters as well. [56] [57] These names are often called visual color descriptors. Many products and companies focus on producing a wide range of product colors to attract the largest population of consumers.

  3. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    Infants as young as 12 weeks old exhibit color preferences. [2] Generally, children prefer the colors red/pink and blue, and cool colors are preferred over warm colors. Color perception of children 3–5 years of age is an indicator of their developmental stage. Color preferences tend to change as people age. [3]

  4. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    The A- and B-processes are consequently and temporarily linked but were believed to depend on different neurobiological mechanisms. [4] B-process, the other part of opponent-process theory, occurs after the initial shock, or emotion and is evoked after a short delay. [4] A-process and B-process overlap in somewhat of an intermediate area.

  5. Synesthesia - Wikipedia

    en.wikipedia.org/wiki/Synesthesia

    Grapheme–color synesthetes, as a group, share significant preferences for the color of each letter (e.g., A tends to be red; O tends to be white or black; S tends to be yellow, etc.) [20] Nonetheless, there is a great variety in types of synesthesia, and within each type, individuals report differing triggers for their sensations and ...

  6. Theory of constructed emotion - Wikipedia

    en.wikipedia.org/wiki/Theory_of_constructed_emotion

    Charles Darwin, in The Expression of the Emotions in Man and Animals, used examples to support the idea that emotions and their "expressions are a universal part of human nature", and that people can recognize and express emotions without any training. The theory of constructed emotion calls this assumption into question.

  7. Lexical–gustatory synesthesia - Wikipedia

    en.wikipedia.org/wiki/Lexical–gustatory...

    Lexical–gustatory synesthesia is a rare form of synesthesia in which spoken and written language (as well as some colors and emotions) causes individuals to experience an automatic and highly consistent taste/smell. [1] The taste is often experienced as a complex mixture of both temperature and texture.

  8. Stroop effect - Wikipedia

    en.wikipedia.org/wiki/Stroop_effect

    The emotional Stroop effect emphasizes the conflict between the emotional relevance to the individual and the word; whereas, the classic Stroop effect examines the conflict between the incongruent color and word. [37] The emotional Stroop effect has been used in psychology to test implicit biases such as racial bias via an implicit-association ...

  9. Chromesthesia - Wikipedia

    en.wikipedia.org/wiki/Chromesthesia

    A keyboard depicting note-color associations. The colors are experienced with the sounding of the note, and are not necessarily localized to piano keys. Chromesthesia or sound-to-color synesthesia is a type of synesthesia in which sound involuntarily evokes an experience of color, shape, and movement.