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The campaign is credited with reducing litter on Texas highways roughly 72% between 1987 and 1990. [1] The campaign's target market was 18- to 35-year-old males, which was statistically shown to be the most likely to litter. While the slogan was not originally intended to become a statewide cultural phenomenon, it eventually did become one.
Lujan Grisham expressed high hopes "Breaking Bad Habits" could surpass Texas' iconic "Don't Mess with Texas" anti-littering campaign. "We plan to beat them at that," she said. "In five years, they ...
Keep America Beautiful joined with the Ad Council in 1961 to popularize the idea that individuals must help protect against the effects litter has on the environment. [11] Gioni came up with the 1963 television campaign theme "Every Litter Bit Hurts." [12] Another campaign in 1964 featured the character Susan Spotless. [13]
In 1986, the department started using "Don't Mess with Texas" as its slogan to reduce littering on Texas roadways, as part of a statewide advertising campaign. The phrase was prominently shown on road signs on major highways, as well as in television, radio, and print advertisements.
A new statewide "Breaking Bad Habits" anti-littering campaign featuring actor Bryan Cranston, who played the iconic school teacher-turned-drug kingpin, was announced Thursday by Gov. Michelle ...
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SANTA FE, N.M. (AP) — The indelible lead character from the “Breaking Bad” streaming series has a new starring role in a public service ad campaign against littering in New Mexico. The 15- and 30-second ad spots were unveiled Thursday at an arthouse movie theater in Santa Fe's urban railyard district.
Compassionate conservatism – slogan of the George W. Bush 2000 presidential campaign [4] Defund the police – slogan calling for the reallocation of funds from police departments to non-policing forms of public safety; Don't Mess with Texas – slogan that began as anti-littering campaign; later adopted for political and other purposes