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  2. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  3. Marketing decision support system - Wikipedia

    en.wikipedia.org/wiki/Marketing_decision_support...

    A MKDSS is used to support the software vendors’ planning strategy for marketing products. It can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products. [4] This helps determine the firm's marketing mix for product software.

  4. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The prospect of expanding or modifying the marketing mix for services was a core discussion topic at the inaugural AMA Conference dedicated to Services Marketing in the early 1980s, and built on earlier theoretical works pointing to many important problems and limitations of the 4 Ps model. [20]

  5. Comparison of system dynamics software - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_system...

    Interactive process simulation software with support for manufacturing, healthcare and supply chain. 2D and 3D visualization with VR capability Simantics System Dynamics: Free, Eclipse Public License (EPL) Java, Modelica: 2018 Free and open source system dynamics modelling software with stock and flow modelling, hierarchical models and array ...

  6. Comparison of Business Process Model and Notation modeling ...

    en.wikipedia.org/wiki/Comparison_of_Business...

    Other Activiti: Alfresco Software, Inc. and the Activiti developer community Modeler, Simulation, Execution.Data elements are not supported. Limited supported formats (read/saved internally in BPMN format without exporting capabilities).

  7. Marketing information system - Wikipedia

    en.wikipedia.org/wiki/Marketing_information_system

    A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online ...

  8. List of Unified Modeling Language tools - Wikipedia

    en.wikipedia.org/wiki/List_of_Unified_Modeling...

    Includes glossary, data dictionary, and issue tracking. Supports use case diagrams, auto-generated flow diagrams, screen mock-ups, and free-form diagrams. clang-uml: Un­known Un­known Un­known Un­known No C++ PlantUML, Mermaid.js Generate PlantUML and Mermaild.js diagrams from existing C++ codebase. Dia: Partly No No No

  9. Structured analysis and design technique - Wikipedia

    en.wikipedia.org/wiki/Structured_Analysis_and...

    Structured analysis and design technique (SADT) is a systems engineering and software engineering methodology for describing systems as a hierarchy of functions. SADT is a structured analysis modelling language, which uses two types of diagrams: activity models and data models .