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The music video of the song was released on May 1, 2017. Cole used the footage of the incident from the closed-circuit television of his house as the video. The video only plays the first verse of the song.
On February 14, 2014, the accompanying video for "She Knows" was released on Cole's Vevo channel. [6] The video was filmed in South Los Angeles, including Johnnie L. Cochran Jr. Middle School and Pink Motel. [7] The music video was directed by Sam Pilling.
The music video for the song was released on September 16, 2019, on the official Dreamville YouTube channel and has 74 million views as of January 2025. It was directed by Scott Lazer, Aisultan Seitov, David Peters, and Chad Tennies, and produced by Tripp Kramer.
Cole released music videos for the songs "ATM" and "Kevin's Heart", both of which were directed by Cole and Scott Lazer. [128] [129] "ATM" impacted US rhythmic contemporary radio on July 31, 2018, as the album's second single. [130] Songs from the album were featured in the official 2018 NBA Playoffs and the NBA Finals promotion for ESPN.
The song's music video, filmed in Barbados, was directed by Clifton Bell.While in Barbados for his last performance as the official opening act for Rihanna's Loud Tour, Cole shot the video with Songz and Rihanna, who provided a cameo while in her hometown.
On Cole's 30th birthday, an official music video for "Love Yourz" was released onto YouTube on January 28, 2015. On his 31st birthday, Cole released the live music video for "Love Yourz" on January 28, 2016, along with a surprise live album, Forest Hills Drive: Live.
Screenshot from ATM music video.. A music video for "ATM" was released on April 20, 2018, the same day as the release of the album. The video was directed by Cole and Scott Lazer and produced by Jefferis Gray.
On May 17, 2021, Cole released the official music video for "Amari" directed by fellow North Carolina rapper Mez, who also directed the "Middle Child" video. [6] Scenes in the video features Cole rapping in front of a Dreamville helicopter and in a dorm-room with the wall lined with platinum plaques.