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  2. Executive summary - Wikipedia

    en.wikipedia.org/wiki/Executive_summary

    An executive summary (or management summary, sometimes also called speed read) is a short document or section of a document produced for business purposes. It summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all.

  3. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    Business proposals are often a key step in a complex sales process, where a buyer considers more than price in a purchase. [1] A proposal puts the buyer's requirements in a context that favors the seller's products and services, and educates the buyer about the seller's capability to satisfy their needs. [2]

  4. Proposal theme statement - Wikipedia

    en.wikipedia.org/wiki/Proposal_theme_statement

    A proposal theme statement is a technique used in a business proposal to call attention to benefits offered by the vendor to the customer. The concise benefit statement normally precedes discussion of any section of the proposal where the vendor thinks the proposal contains a significant advantage to the prospective customer.

  5. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.

  6. Statement of work - Wikipedia

    en.wikipedia.org/wiki/Statement_of_work

    The WBS which focuses on intelligently dividing a hierarchy of the work elements and defining them may then have the SOW in matching sections focus on describing what will be done with that portion or how that portion will be done. The statement of work should be directly linked to deliverables shown in the CDRL form. This is done by having ...

  7. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Body Paragraphs: Each body paragraph should focus on a single main idea that supports the thesis. Writers should start each paragraph with a topic sentence that outlines the paragraph's main point. [4] [3] For example, suppose the thesis is about the benefits of renewable energy. In that case, a topic sentence might state, "Investing in ...

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