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From the Swanson TV dinners of the 1950s to the Realgood frozen foods of today, the freezer aisle's stalwarts have evolved over the last several decades.
The Swanson Company's first frozen dinner was a turkey dinner; eventually, the company added chicken and beef entrées. [1] With over half of American households owning televisions by the 1950s, the Swanson brothers called their frozen meals "TV dinners," suitable for eating on a folding tray in one's living room while watching television. [3]
The frozen TV dinner's origin story begins with a half-million-pound mistake. In 1952, C.A. Swanson & Sons overestimated the number of Thanksgiving turkeys the American public would consume.
Banquet Foods is a subsidiary of Conagra Brands that sells various food products, including frozen pre-made entrées, meals, and desserts. [1] The brand is best known for its line of TV dinners. Banquet was founded in 1953, with the introduction of frozen meat pies. Banquet first hit the store shelves in 1955, offering frozen dinners.
The company was founded in 1998 as "Vlasic Foods International", acquiring the Swanson TV dinners, Open Pit, and Vlasic Pickles brands from the Campbell Soup Company. Between 2001 and 2007 the spinoff of former Campbell Soup Company branded food lines was owned by the Metropoulos Group which named it Pinnacle Foods. [2]
Most of these frozen foods cost $1.25, with some of the heartier or larger meals costing a little more. But even those that go for $3 to $5 are usually worth the price — and cheaper than what ...
Ore-Ida Golden Crinkles French Fries. Price: $7.98 for an 8-pound package The Ore-Ida Golden Crinkles fries are $1 per pound at Sam's Club, compared to $4.19 for a 32oz package at Target.
In recent years, Thomas' TV Dinner role was disputed by former Swanson and Campbell employees, frozen food industry officials, and Swanson family heirs, who said the product was created by the Swanson brothers, Clarke and Gilbert. [3] (M. Crawford Pollock, who was Swanson's in-house marketing chief at the time, was also said to have played a role.)
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