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Old Gold is an American brand of cigarette owned and manufactured by the R. J. Reynolds Tobacco Company. Old Gold was introduced in 1926 by the Lorillard Tobacco Company and, upon release, would become one of its star products.
Old Gold is an American brand of cigarette owned and manufactured by the R. J. Reynolds Tobacco Company.
In this article, we will delve into the fascinating history of Old Gold cigarettes, exploring their rise to prominence, advertising strategies, controversies, and their enduring legacy. The Rise of Old Gold. Old Gold cigarettes quickly became one of Lorillard’s star products after their release.
Lorillard Tobacco Company was an American tobacco company that marketed cigarettes under the brand names Newport, Maverick, Old Gold, Kent, True, Satin, and Max. The company had two operating segments: cigarettes and electronic cigarettes.
Old Gold is an American brand of cigarette owned and manufactured by the R. J. Reynolds Tobacco Company. Old Gold was introduced in 1926 by the Lorillard Tobacco Company and, upon release, would become one of its star products.
By the 20th century Old Gold cigarettes, Lorillard’s flagship brand, was a leading sponsor of radio and a major advertiser in magazines and newspapers. Old Gold’s popularity peaked in the early-1950s with the advent of television and such Lorillard-sponsored programs as “Chance of a Lifetime.”
Our collection of Old Gold ads runs the “Not a Cough in a Carload” slogan in some capacity up until 1934. The slogan contends that in every train car full of Old Gold tobacco leaves (in every “carload”), not one cough could be found.
Old Gold cigarettes have stood the test of time, captivating smokers with their distinctive flavor and iconic branding. From a humble beginning in the 1920s to becoming a household name, Old Gold has left an indelible mark on the tobacco industry.
P. Lorillard Co., manufacturers of the new cigaret “Old Gold,” stopped a moment last week to examine how their business was going. Only in April, 1926, did they begin to sell “Old Golds.”
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