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  2. Advertising media selection - Wikipedia

    en.wikipedia.org/wiki/Advertising_media_selection

    Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.

  3. Audience response - Wikipedia

    en.wikipedia.org/wiki/Audience_response

    Hardware Based Audience Response: The presenter uses a computer and a video projector to project a presentation for the audience to see. In the most common use of such Audience Response systems, presentation slides (built with the Audience Response software) display questions with several possible answers, more commonly referred to as multiple choice questions.

  4. Presentation slide - Wikipedia

    en.wikipedia.org/wiki/Presentation_slide

    Some websites offer facilities to share slide presentations online. SlideShare allows the user to share presentations publicly or privately. Slides can be uploaded in various ways, via email and through social media are the most common ways of sharing the slides. [9] AuthorSTREAM only allows the user to upload PowerPoint presentation slides. On ...

  5. Advertising industry - Wikipedia

    en.wikipedia.org/wiki/Advertising_industry

    The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc , Omnicom , Publicis Groupe , Interpublic and Dentsu , are among the industry's largest.

  6. Leo Burnett Worldwide - Wikipedia

    en.wikipedia.org/wiki/Leo_Burnett_Worldwide

    Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett. [1]In September 2002, the company was acquired by Publicis Groupe, the world's third largest advertising agency holding group and one of the largest agency networks.

  7. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...

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