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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Ingles Markets, Inc. (stylized as ingles) is an American supermarket chain based in Black Mountain, North Carolina. [3] As of September 2021, the company operates 198 supermarkets in the Appalachian region of the Southeastern United States .
The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it."
The Bogo-Indian Defence is named after the Russian-born German master Efim Bogoljubow who is believed to have originated the opening and played it regularly in the 1920s. . Subsequent prominent players to have adopted the Bogo-Indian include Aron Nimzowitsch, Paul Keres, Tigran Petrosian, Bent Larsen, Vasily Smyslov, Viktor Korchnoi, Ulf Andersson, Michael Adams and Nikita Vitiug
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