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Marketing. Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry. A company may do this via internal expansion or through mergers and acquisitions. [ 1][ 2][ 3] The process can lead to monopoly if a company captures the vast majority of the market ...
Diversification (marketing strategy) Diversification is a corporate strategy to enter into or start new products or product lines, new services or new markets, involving substantially different skills, technology and knowledge. Diversification is one of the four main growth strategies defined by Igor Ansoff in the Ansoff Matrix: [1] Products.
Integrated Management Concept. The Integrated Management Concept, or IMC is an approach to structure management challenges by applying a " system-theoretical perspective that sees organisations as complex systems consisting of sub-systems, interrelations, and functions". [1] The most characteristic aspect of the IMC is its distinction between ...
A strategic allianceis an agreement between two or more partiesto pursue a set of agreed upon objectives needed while remaining independent organizations. The alliance is a cooperationor collaborationwhich aims for a synergywhere each partner hopes that the benefits from the alliance will be greater than those from individual efforts.
Strategy. A value chain is a progression of activities that a business or firm performs in order to deliver goods and services of value to an end customer. The concept comes from the field of business management and was first described by Michael Porter in his 1985 best-seller, Competitive Advantage: Creating and Sustaining Superior Performance.
Web portal. A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displaying information (a portlet ); often, the user can configure which ones to display.
System integration is defined in engineering as the process of bringing together the component sub-systems into one system (an aggregation of subsystems cooperating so that the system is able to deliver the overarching functionality) and ensuring that the subsystems function together as a system, [1] and in information technology [2] as the process of linking together different computing ...
Integrated business planning ( IBP) is a process for translating desired business outcomes into financial and operational resource requirements, with the overarching objective of maximizing profit and / or cash flow, while cutting down risk. The business outcomes, on which IBP processes focus, can be expressed in terms of the achievement of the ...
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