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2. Paul Rand - Wikipedia

   en.wikipedia.org/wiki/Paul_Rand

   Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...

3. For Inspiration and Recognition of Science and Technology

   en.wikipedia.org/wiki/For_Inspiration_and...

   The most common method of monetary and resource sponsorship teams comes through the community surrounding the team. Since the majority of teams are based around a school or a school district, schools often provide the infrastructure needed to run a team. Local governments and individual citizens may provide funds and other support to teams.

4. Debbie Millman - Wikipedia

   en.wikipedia.org/wiki/Debbie_Millman

   Debbie Millman. Debbie Millman (born 1961) is an American writer, educator, artist, curator, and designer who is best known as the host of the podcast Design Matters. [ 1] She is the President Emeritus of the American Institute of Graphic Arts (AIGA) and chair. [ 2] She co-founded the Masters in Branding Program at the School of Visual Arts in ...

5. Oblique Strategies - Wikipedia

   en.wikipedia.org/wiki/Oblique_Strategies

   Oblique Strategies (subtitled Over One Hundred Worthwhile Dilemmas) is a card-based method for promoting creativity jointly created by musician/artist Brian Eno and multimedia artist Peter Schmidt, first published in 1975. Physically, it takes the form of a deck of 7-by-9-centimetre (2.8 in × 3.5 in) printed cards in a black box.

6. Corporate identity - Wikipedia

   en.wikipedia.org/wiki/Corporate_identity

   Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [ 2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing ...

7. School branding - Wikipedia

   en.wikipedia.org/wiki/School_branding

   Mascot or logo: The visual representation of the school that identifies the school brand. School colors: Colors selected by the school as a form of recognition. Motto, catchphrase or tagline: Bishop Montgomery High School, uses their motto "Seek Justice, Speak Truth, Serve with Honor". The branding slogan is typically used within the school to ...