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  2. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...

  3. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    A target market, also known as serviceable obtainable market ( SOM ), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit ...

  4. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Business and economics portal. v. t. e. CRM is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [ 1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many ...

  5. List of highest-grossing media franchises - Wikipedia

    en.wikipedia.org/wiki/List_of_highest-grossing...

    Pokémon: Giratina & the Sky Warrior – $42 million. Pokémon: Arceus and the Jewel of Life – $40 million. Pokémon the Movie: Black—Victini and Reshiram and White—Victini and Zekrom – $50 million. Pokémon the Movie: Hoopa and the Clash of Ages – $21 million.

  6. Edward Yourdon - Wikipedia

    en.wikipedia.org/wiki/Edward_Yourdon

    Edward Yourdon. Edward Nash Yourdon (April 30, 1944 – January 20, 2016) was an American software engineer, computer consultant, author and lecturer, and software engineering methodology pioneer. He was one of the lead developers of the structured analysis techniques of the 1970s and a co-developer of both the Yourdon/Whitehead method for ...

  7. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion . Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning.

  8. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  9. Zipper system - Wikipedia

    en.wikipedia.org/wiki/Zipper_system

    The zipper system, also known as "vertical parity" or the "zebra system", [ 1][ 2] is an electoral mechanism intended to enforce gender parity in countries using party-list proportional representation with closed lists. It requires that parties alternate between candidates of either gender on their candidate lists, meaning that 50% of the ...