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  2. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    What Sticks was named the #1 Book in Marketing by Ad Age [3] and is required reading at leading universities including the Wharton School of the University of Pennsylvania [4] and Harvard, [5] suggesting that the Marketing Effectiveness continues to be an important business topic. A preferred marketing effectiveness analysis is marketing mix ...

  3. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1] [2] Click-through rates for ad campaigns vary tremendously. The first online display ad, shown for AT&T on the website HotWired in 1994, had a 44% click-through rate. [3]

  4. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    Step 6: Analyze Your Email Marketing Campaigns Email marketing is one of the most effective ways to reach your target audience directly. You can audit your newsletter campaigns by evaluating:

  5. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  6. Frequency (marketing) - Wikipedia

    en.wikipedia.org/wiki/Frequency_(marketing)

    The effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. The subject of effective frequency is quite controversial.

  7. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

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