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Research interviews are an important method of data collection in qualitative research. An interviewer is usually a professional or paid researcher, sometimes trained, who poses questions to the interviewee, in an alternating series of usually brief questions and answers, to elicit information.
Grounded theory is a systematic methodology that has been largely applied to qualitative research conducted by social scientists.The methodology involves the construction of hypotheses and theories through the collecting and analysis of data.
Thematic analysis is used in qualitative research and focuses on examining themes or patterns of meaning within data. [14] This method can emphasize both organization and rich description of the data set and theoretically informed interpretation of meaning. [1]
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
In qualitative research, a member check, also known as informant feedback or respondent validation, is a technique used by researchers to help improve the accuracy, credibility, validity, and transferability (also known as applicability, internal validity, [1] or fittingness) of a study. [2]
Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective that informs the research questions and the research methods used. [2]
Process tracing is a qualitative research method used to develop and test theories. [1] [2] [3] Process-tracing can be defined as the following: it is the systematic examination of diagnostic evidence selected and analyzed in light of research questions and hypotheses posed by the investigator (Collier, 2011).
For qualitative research, the sample size is usually rather small, while quantitative research tends to focus on big groups and collecting a lot of data. After the collection, the data needs to be analyzed and interpreted to arrive at interesting conclusions that pertain directly to the research question.
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