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Hoover: Vacuum cleaner: Hoover Company: Widely used as a noun and verb. [112] De facto loss of trademark in the UK. [127] Hula hoop: Toy hoop Wham-O [128] Indomie: Instant noodle: Indofood: Common in Indonesia and Nigeria as a genericized mark for any instant noodle. Jacuzzi: Hot tub or whirlpool bath Jacuzzi [129] Jandals: Flip-flops: ACTSTA
An example of trademark erosion is the verb "to hoover" (used with the meaning of "vacuum cleaning"), which originated from the Hoover company brand name. Nintendo is an example of a brand that successfully fought trademark erosion, having managed to replace excessive use of its name with the term "game console", at that time a neologism. [18] [20]
The Hoover Company is a home appliance company founded in Ohio, United States, in 1908.It also established a major base in the United Kingdom, where it dominated the electric vacuum cleaner industry during most of the 20th century, to the point where the Hoover brand name became synonymous with vacuum cleaners and vacuuming in the United Kingdom and Ireland.
Although vacuum cleaner and the short form vacuum are neutral names, in some countries (UK, Ireland) hoover is used instead as a genericized trademark, and as a verb.The name comes from the Hoover Company, [1] one of the first and most influential companies in the development of the device.
William Henry Hoover, American business man – The Hoover Company; in British English, the verb "hoover" means "to vacuum a floor" while the noun is the vacuum cleaner. The word "hoover" has also come to mean anything that is sucked up at a great rate ("They hoovered their way through the banquet")
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hoover vacuum [cleaner], to vacuum (archaic in the US); a genericised trademark, from The Hoover Company, the first main manufacturer of vacuum cleaners hot up to become more exciting [93] (US: heating up). hundreds-and-thousands coloured sugar sprinkles used for dessert decoration (US: sprinkles, non-pareils, jimmies)