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Need theory, also known as Three needs theory, [1] proposed by psychologist David McClelland, is a motivational model that attempts to explain how the needs for achievement, affiliation, and power affect the actions of people from a managerial context.
David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory. He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [ 1 ]
McClelland’s research led him to formulate psychological characteristics of people with strong need for achievement. According to McClelland and David Winter (Motivating Economic Achievement), the following features accompany high level of achievement motivation: [4] [6] Moderate risk propensity; Undertaking innovative and engaging tasks;
In his later research, McClelland refined his theory to include two distinct types of power motivation: the need for socialized power, expressed on the TAT by descriptions of plans, self-doubts, mixed outcomes, and concern for others, and the need for personal power, expressed by stories in which one individual seeks power and must oppose ...
“Human needs arrange themselves in hierarchies of pre-potency,” Maslow wrote in the 1943 paper “A Theory of Human Needs,” which first described the model. “That is to say, the appearance ...
While not a theory of motivation, per se, the theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. The cognitive miser perspective makes people want to justify things in a simple way in order to reduce the effort they put into cognition. They do this by changing their attitudes, beliefs, or actions ...
“Tools that you can place in your mental toolbox can include inspirational thoughts and images to bolster your motivation, positive self-talk and body language to fortify your confidence ...
Theories of motivation are conceptual frameworks that seek to explain motivational phenomena. ... and David McClelland's learned needs theory. Process theories ...