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Energizer Holdings, Inc. is an American manufacturer and one of the world's largest manufacturers of batteries, headquartered in Clayton, Missouri. [2] [3] [4] It produces batteries under the Energizer, Ray-O-Vac, Varta, and Eveready brand names and formerly owned several personal care businesses until it separated that side of the business into a new company called Edgewell Personal Care in 2015.
In 1991, it made the jump to print advertising. [51] Outside the United States and Canada, the company uses an anthropomorphic AA battery named Mr. Energizer as its mascot. [52] [53] [54] Both the Eveready and Energizer marks are used under license by auto parts magnate Pep Boys for their in-house car batteries. [55]
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In 1980, the brand was renamed Energizer. Modern alkaline batteries, due to technological improvements, can last as much as 40 times longer than the original prototype. In 1999, Urry gave his first prototype battery, along with the first commercially produced cylindrical battery, to the Smithsonian Institution.