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An advance reading copy, advance review copy, advance reader's edition, advance copy, or a reader's edition (ARC or ARE) is a free copy of a new book given by a publisher to booksellers, librarians, journalists, celebrities, or others, or as a contest or school prize, [1] before the book is printed for mass distribution.
A screener (SCR) is an advance or promotional copy of a film or television series sent to critics, awards voters, video stores (for their manager and employees), and other film industry professionals, including producers and distributors. [1] It is similar to giving out a free advance copy of books
The term may also appear on the covers of advance reading copies; see below. These days, because much typesetting and pre-press work is conducted digitally and transmitted electronically, the term uncorrected proof is more common than the older term galley proof, which refers exclusively to a paper proofing system.
Ex-lib: Ex-Library copy, a book once held in library. [ 1 ] [ 2 ] Not to be confused with Ex Libris. Ex Libris: From the library of, referring to previous owner—often found on bookplates .
Promos are normally sent directly to broadcasters, such as music radio and television stations, and to tastemakers, such as DJs, music journalists, and critics, in advance of the release of commercial editions, in the hope that airplay, reviews, and other forms of exposure will result and stimulate the public's interest in the commercial release.
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A new advertising approach is known as advanced advertising, which is data-driven advertising, using large quantities of data, precise measuring tools and precise targeting. [86] Advanced advertising also makes it easier for companies which sell ad space to attribute customer purchases to the ads they display or broadcast.