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Before the Squier line of guitars was introduced in 1982, Fender was making lower priced guitars such as the Fender Lead series at its Fullerton, California plant. Until the introduction of the Fender Squier series, Fender had never produced lower priced guitars based on its main Stratocaster and Telecaster models and had always used different model designs for its lower priced guitars.
In 1985, 86 and 87 production was again moved, this time to Korea to reduce costs (E serial number pre-fix stamped on the neck plate). These guitars were marketed as the Squier Bullet and used plywood bodies. The neck was a rosewood board on maple and had a Strat headstock with a Telecaster style heel, three single coil pickup pattern like the ...
(e.g. L-R as seen through the sound hole: Serial number, "Brand," Model number.) The serial numbers on these instruments were often preceded by the letters S or E; e.g. S0XXXXX. It is currently believed that this transition was complete by 1979. Early Korean-made guitars show this same brand, only stating Made in Korea in place of Made in Japan.
The Squier '51 originally sold for around US$150 through most large music retailers and catalog outlets, although various incentives and sales further reduced the sale price at times. In late 2004, several large music chains were selling the '51 for US $99.99, and even as low as $69.99 in Guitar Center and Sam Ash Music stores, as recently as ...
In 1995, the LTD series was created to produce ESP's high-quality products at a more affordable price. Soon after the introduction of the Korean and Indonesian-made LTD lines, ESP stopped selling the majority of its Japanese-made flagship guitars in the United States, due to the high prices involved in exporting to the Americas.
Cort Musical Instruments is a South Korean company that produces electric guitars, acoustic guitars, basses and amplifiers. The company was founded in 1960 by Jung-gyu Park, who was the father of the current CEO Young-ho Park.
The Squier Venus (commonly known as Fender Vista Venus) is a signature series guitar released in 1997 and co-designed by Courtney Love in conjunction with Fender's Squier brand, under the Vista series. [1] At the time of its release, Love and Bonnie Raitt were the only two female musicians to have their own signature series of guitars.
The design of the guitars in the AX Series is similar to that of the B.C. Rich Warlock. All of the AX guitars feature a string-thru body with a Tune-O-Matic Bridge. All of them also feature one volume and one tone control knob with a 3-way toggle with a pickup formation of H-H. The series began in 2003 with only the AX-350.