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Levis Strauss and Co. debunks the mystery of why jeans have that small front pocket -- and the answer comes from the 1800s.
In 1901, Levi Strauss added the back left pocket to their 501 model. [19] This created the now familiar and industry-standard five-pocket configuration with two large pockets and small watch pocket in front with two pockets on the rear. The popularity of "waist overalls", as jeans were sometimes called, expanded during World War II. [20]
Small Jeans Pocket. Surprising Use: Storing pocket watches. The average pair of jeans has several purposeful features most modern wearers may take for granted. For one, the metal rivets around the ...
Jacques-Frédéric Houriet (1743–1830), Swiss watchmaker, Le Locle, pocket watch, tourbillon. [1] Jules Jürgensen (1745–1811), Danish watchmaker and manufacturer, Le Locle, pocket watch, longcase clock. Peter Kinzing (1745–1816), German clockmaker and mechanic. Daniel Möllinger (1746–1794), German clockmaker, Heidelberg, city clock maker.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Guy, pulling out papers from his Levi's pocket, looking down: Oh s**t! Image credits: Cathye Smithwick #19. ... How to watch the Golden Globes and red carpet fashions before the show.
"Glory Box" appeared in a Levi's ad celebrating the watch pocket. "Numb" was used in a commercial for the TV series Lost and featured in a commercial for the Nissan Primera. "The Rip" was used in a TV commercial for the Gucci Bloom line of perfumes. [26] "Roads" was used in TV advertisements for One Campaign as well as for the Alfa Romeo 159.
A watch pocket or fob pocket is a small pocket designed to hold a pocket watch, sometimes found in men's trousers and waistcoats and in traditional blue jeans. [10] However, due to the decline in popularity of pocket watches, these pockets are rarely used for their original intended purpose.
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