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Decathlon, the world's largest sporting good retail chain, [3] [4] opened its first store in Lille, France, in 1976. [5] It now has about 1700 stores in 60 countries and territories. [6] The sector contracted globally in 2007 and 2008, due to the loss of disposable income during the Global Financial Crisis. [2]
Puma SE is a German multinational corporation who design and manufacture athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. [8] The company was founded in 1948 by Rudolf Dassler (1898–1974).
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Deichmann store in Frankfurt. In the 2023 financial year, the Deichmann Group sold around 184 million pairs of shoes worldwide, around 32% of them in Germany. As of 31 December 2023, it employed over 49,000 people in 34 countries and is the market leader in European shoe retail. [13] In May 2005, Deichmann purchased the brands Gallus and Elefanten.
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Adidas AG (German pronunciation: [ˈʔadiˌdas] ⓘ; stylized in all lowercase since 1949) [4] is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.
KiK has, in the past, sponsored a number of football teams, namely Arminia Bielefeld, Werder Bremen, Hansa Rostock and VfL Bochum. [7] They currently sponsor referees of the Austrian Football Bundesliga and in January 2009 also sponsored the German national team at the 2009 World Men's Handball Championship.