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Guinness has been a key area of growth for the London-listed group in recent years, with the stout becoming the UK’s most popular beer in 2022, after overtaking Carling lager.
Diageo is now a powerhouse, generating over $20 billion in sales globally and ranked #155 on the Fortune 500 Europe list. It's also home to 13 billionaire drink brands.
The company originated with six employees and distributed only one brand of beer, Carling Black Label, from a warehouse the size of a medium home. In 1971, the distribution of wine began with E & J Gallo brands, followed by the distribution of Miller Brewing Company products in 1989 and the Coors Brewing Company brands in 1991.
By 2021, the brand was available in Michigan, Indiana, Ohio, Wisconsin, Pennsylvania and Tennessee. That same year, it expanded into Illinois. [11] In August 2024, Atwater Brewery, along with Hop Valley Brewing Company, Terrapin Beer Co., and Revolver Brewing, was sold by Molson Coors to Tilray. [12] [13]
Guinness Original/Extra Stout: 4.2 or 4.3% ABV in Ireland and the rest of Europe, 4.1% in Germany, 4.8% in Namibia and South Africa, 5.6% in the United States and Canada, and 6% in Australia and Japan. Guinness Foreign Extra Stout: 7.5% abv version sold in Europe, America, Africa, the Caribbean and Asia.
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The separate 2019 sale of the remaining wine brands including Navarro Correas and Chalone Vineyard saw Diageo exit the category. [24] Whilst Diageo did acquire South African beer producer United National Breweries (UNB) in April 2015 shortly before the Red Stripe sale was made, [25] they divested it again in the second half of 2019. [26]
Guinness has entered a ‘golden age’ with authenticity-craving millennials—and owner Diageo probably has social media to thank Ryan Hogg March 16, 2024 at 12:00 AM