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Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1] He is known for popularizing the definition of marketing mix.
Philip Kotler - marketing management and social marketing (1970s, 1980s, 1990s) John Kotter - organizational behaviour and management (1980s, 1990s) Vladimir Kvint - strategy
Philip Kotler Presidential Award World Marketing Summit [34] 2021 Global Energy and Environment Leadership Award: Cambridge Energy Research Associates [35] 2022 Lata Deenanath Mangeshkar Award Master Deenanath Mangeshkar Smriti Pratishthan [36] 2023 Ebakl Award Palau: Presented by President Surangel Whipps Jr. [37] Lokmanya Tilak Award
Marc Oliver Opresnik (/ oʊ ˈ p r ɛ s n ɪ k / oh-PRESS-ik; [1] born September 27, 1969) is a German professor, scholar, author and researcher. He is a professor of business administration with focus on marketing at the Lübeck University of Applied Sciences in Germany and Chief Research Officer at Kotler Impact Inc., the organization founded by the American marketing professor Philip Kotler.
Kotler is a Jewish surname. Notable people with the surname include: Aharon Kotler (1892–1962), Orthodox Jewish rabbi; Malkiel Kotler (born 1951), Haredi rabbi and rosh yeshiva; Oded Kotler (born 1937), Israeli actor and theater director; Oshrat Kotler (born 1965), Israeli journalist, television news presenter, and author
For instance, prolific marketing author and educator, Philip Kotler has evolved his definition of marketing. In 1980, he defined marketing as "satisfying needs and wants through an exchange process", [ 18 ] and in 2018 defined it as "the process by which companies engage customers, build strong customer relationships, and create customer value ...
A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making.Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis."
According to Philip Kotler, "a profitable customer is a person, household or a company that overtime, yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling and servicing the customer."