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Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1] He is known for popularizing the definition of marketing mix.
In marketing, the whole product concept is the third iteration of a model originally developed by Philip Kotler, a professor at the Kellogg School of Management at Northwestern University. In his book entitled “Marketing Management” Kotler drew attention to the fact that consumers purchase more than the core product itself. And ...
According to Philip Kotler, "a profitable customer is a person, household or a company that overtime, yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling and servicing the customer."
The original marketing mix, or 4 Ps, as originally proposed by marketers and academic Philip Kotler and E. Jerome McCarthy, provides a framework for marketing decision-making. [6] McCarthy's marketing mix has since become one of the most enduring and widely accepted frameworks in marketing. [22]
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College.He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management.
Shadowstats.com is a website that analyzes and offers alternatives to government economic statistics for the United States.Shadowstats primarily focuses on inflation, but also keeps track of the money supply, unemployment and GDP by utilizing methodologies abandoned by previous administrations from the Clinton era to the Great Depression.
Statistics do not reflect leadership, play-calling, and other intangible factors that go into making a successful professional quarterback. [1] Four categories are used as a basis for compiling a rating: Percentage of completions per attempt; Average yards gained per attempt; Percentage of touchdown passes per attempt
In 2012 Kotler published Abundance: The Future Is Better Than You Think with Peter H. Diamandis.The book revolves around the idea that the world is getting better and in the future most people of the world will have access to clean water, food, energy, health care, education, and everything else that is necessary for a first world standard of living, thanks to technological innovation. [1]