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2. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads, formerly known as Google Adwords, is an online ... search ads initially, Google unveiled ... rules" which it was then free to "interpret and modify" at ...

3. Click fraud - Wikipedia

   en.wikipedia.org/wiki/Click_fraud

   The largest of the advertising networks, Google's AdWords/AdSense and Yahoo! Search Marketing, act in a dual role, since they are also publishers themselves (on their search engines). [1] According to critics, this complex relationship may create a conflict of interest.

4. Google Marketing Platform - Wikipedia

   en.wikipedia.org/wiki/Google_Marketing_Platform

   Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

5. Keyword advertising - Wikipedia

   en.wikipedia.org/wiki/Keyword_advertising

   Google Ads is the most well-known keyword advertising platform. Google displays search ads specifically targeted to the word(s) typed into a search box on the results page, and these keyword cause targeted ads also appear on content sites based on Google's system's interpretation of the subject matter on each page of the site.

6. Advertising - AOL Help

   help.aol.com/products/advertising

   AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere. AOL APP News / Email / Weather / Video

7. Google Ad Manager - Wikipedia

   en.wikipedia.org/wiki/Google_Ad_Manager

   Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]