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The average American shopper plans to spend more than $900 on gifts this holiday season, according to a new poll from Gallup. Whether you're shopping for the kids or planning a staycation at home...
The average wedding is about $33,000, according to Zola. That figure is likely much higher than the price for a non-wedding event of similar size and scope. “Just putting the word wedding in ...
Many retailers have sneaky sales tactics. Find out how you can avoid falling for their tricks. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ...
Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [1]
The average shopper is expected to spend $1,007 on holiday purchases this year, according to the National Retail Federation, up from $967 in 2017. Retailers will pull out all the stops to get ...
A counterfeit consumer good is a good —often of inferior quality—made or sold under another's brand name without the brand owner's authorization. The term counterfeit, fraudulent, and suspect items (CFSI) is also used to describe such goods. [2] Pirated goods are reproductions of copyrighted products used without permission, such as music ...
One 1992 study stated that 26% of American supermarket retailers pursued some form of EDLP, meaning that the other 74% promoted high-low pricing strategies. [2]A 1994 study of an 86-store supermarket grocery chain in the United States concluded that a 10% EDLP price decrease in a category increased sales volume by 3%, while a 10% high-low price increase led to a 3% sales decrease.
Aron Ezra, CEO of marketing software company OfferCraft, recently published a list of common psychological tricks retailers use to drive sales.