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The average wedding is about $33,000, according to Zola. That figure is likely much higher than the price for a non-wedding event of similar size and scope. “Just putting the word wedding in ...
Many retailers have sneaky sales tactics. Find out how you can avoid falling for their tricks. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ...
Retailers have developed a range of tricky psychological techniques you need to be aware of, especially as inflation rages. 23 Ways Companies Trick You Into Spending More Money Skip to main content
The average American shopper plans to spend more than $900 on gifts this holiday season, according to a new poll from Gallup. Whether you're shopping for the kids or planning a staycation at home...
Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [1]
Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, the merchant "baits" the customer by advertising a product or service at a low price; then when the customer goes to purchase the item, they discover that it is unavailable, and the merchant pressures them instead to purchase a similar but more expensive product ("switching").
Many big-box retailers are getting into spooky season earlier than ever before, and consumers can’t get enough of it. ... Mother’s Day or July 4th — seasonal goods “have been the one area ...
One 1992 study stated that 26% of American supermarket retailers pursued some form of EDLP, meaning that the other 74% promoted high-low pricing strategies. [2]A 1994 study of an 86-store supermarket grocery chain in the United States concluded that a 10% EDLP price decrease in a category increased sales volume by 3%, while a 10% high-low price increase led to a 3% sales decrease.