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Editor’s note: This article was last updated on January 29, 2024. Bra shopping! Ugh. Buying bras is already a rough experience — but going strapless adds a whole new level of difficulty. It ...
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Wirefree or softcup bras have additional seaming and internal reinforcement. By the late 1970s, wire-free bras were emerging both at Hanky Panky and at Hanro in Switzerland. Cosabella in Italy and in France followed in the 1980s, as did Eberjey in the 1990s. [96] Others use padding or shaping materials to enhance bust size or cleavage.
Underwire bras accounted for 60% of the United Kingdom bra market in 2000 [14] and 70% in 2005. [15] In 2001, 500 million bras were sold in the United States, of which approximately 70% (350 million) were underwire bras. [3] [16] As of 2005, underwire bras were the fastest growing segment of the market. [17]
Liquid: See Water bra below. Padded: Designed to enhance perceived bust size and cleavage. The lining of the cups is thickened and enhanced with shape-enhancing inserts or foam padding inside the entire lining of cup. Padded bras support the breasts but, unlike push-up bras (see below), are not intended to significantly increase cleavage. [4]
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