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Anthony Little [1] (born September 16, 1956) is an American television fitness personality and businessman, who is best known for his fitness infomercial products.. Little is a certified personal trainer and identifies himself as "America's Personal Trainer". [2]
One of LaLanne's 1950s television exercise programs was aimed toward women, whom he also encouraged to join his health clubs. [5] [11] He invented a number of exercise machines, including the pulley and leg extension devices and the Smith machine, as well as protein supplement drinks, [12] resistance bands, and protein bars.
The company then used model Scott Madsen in an infomercial to promote their product. [1] By 1984, the company's sales had grown to $18 million annually. [2] Over time, several additions to the machine were made, such as butterfly attachments and leg extensions. The newest product addition is the Soloflex Whole Body Vibration (WBV) Platform.
Suzanne Somers was already a celebrity when the ThighMaster made her a fitness star. The “Three’s Company” actress, who died of breast cancer on Oct. 15, became a pitch woman for the ...
Pages in category "Fitness reality television series" The following 21 pages are in this category, out of 21 total. This list may not reflect recent changes. B.
Guthy-Renker was founded in November 1988 by Bill Guthy and Greg Renker. They met at the Indian Wells Racquet Club and Resort in Indian Wells, California. [2] [3] [4] They considered starting an infomercial company after an order was placed at Guthy's cassette duplication company, Cassette Productions Unlimited, for 50,000 copies of a real estate lecture to be sold through infomercials.
The commercial marketing success was in part due to Basedow's business strategy of opting for frequency over length, which was a novel approach for fitness infomercials at the time. [ 5 ] [ 7 ] [ 8 ] Basedow made deals for discounted unsold commercial inventory enabling an unusually high frequency of the ads.
Perhaps the most offensive infomercial you'll ever see is an advertisement for a spray that claims to be able to prevent butt-stink and every other odor no single deodorant would dare to tackle ...
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