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The official slogan was formerly "All Stones Must Be Thrown", and it was marketed as "bottled beer taste in a can" (due, according to Coors, to their use of specially lined cans). Another slogan used for Keystone Light called it the "Never Bitter Beer", with commercials touting it as a remedy for "Bitter Beer Face". [6]
Session or ordinary bitter Strength up to 4.1% abv. This is the most common strength of bitter sold in British pubs. It accounted for 16.9% of pub sales in 2003. [5] Best or special bitter Strength between 4.2% and 4.7% abv. In the United Kingdom bitter above 4.2% abv accounted for just 2.9% of pub sales in 2003. [5]
In 2005, VB had started a promotion where David Boon became the face of Victoria Bitter (VB) beer for its 2005/06 summer advertising campaign, called Boonanza. Part of the promotion was the sale of a talking David Boon figurine with purchases of cartons of beer, which would make comments when prompted by Channel Nine commentary. [22]
The bitterness of beer is measured according to the International Bitterness Units scale, with one IBU corresponding to one part-per-million of isohumulone. When beer is exposed to light, these compounds can decompose in a reaction catalyzed by riboflavin to generate free-radical species by the homolytic cleavage of the exocyclic carbon-carbon bond.
A premium bitter featuring a sweet fruity flavour, and was the brewery's flagship ale. 4.8% Butser 1960s 2006 (Bottled) 2009 (Cask) A Medium strength bitter beer with a pleasant lightness of touch and good balance. As the name implies, it is named after Butser Hill, and was known as BBB until 1985.
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[41] [42] As research by Courage indicated that Southern drinkers considered Yorkshire bitter to be superior, the beer was sold there under the name John Smith's Yorkshire Bitter. [43] Sales of the beer doubled in 1981 owing to the increase in free trade outlets in the South stocking the beer. [44] By 1982 it was the highest selling Courage ...
Emerging research shows that older adults may need more protein to build and maintain muscle — a key component of staying healthy. The BlendJet 2 portable blender makes it easy to whip up a ...