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Public relations can be described as all of the following: Academic discipline – branch of knowledge that is taught and researched at the college or university level. . Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners be
Strategy, on the other hand, is a plan created to help an individual or organization to achieve certain goals. [2] Media strategy, specifically, is commonly applied in the public relations, marketing and advertising industries. By leveraging different forms of medium, media strategy could efficiently play a role in establishing customer ...
Public relations strategies and organization–public relationships. Paper presented at the annual conference of the International Communication Association, San Francisco. Huang, Y. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization–public relationships. Journal of Public Relations Research, 13(1), 61–90 ...
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
Media relations and public relations practitioners read magazines, journals, newspapers, and blogs to improve and relate to one's practice. Organizations often compile what is known as a media list, or a list of possible media outlets who may be interested in an organization's information.
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Strategic communication is the purposeful use of communication by an organization to reach a specific goal. [1] Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication.
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