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DuPont: From the Banks of the Brandywine to Miracles of Science. Wilmington: E.I. du Pont de Nemours and Company. ISBN 0-8018-7059-3. Ndiaye, Pap A. (trans. 2007). Nylon and Bombs: DuPont and the March of Modern America; Zilg, Gerard Colby. DuPont: Behind the Nylon Curtain (Prentice-Hall: 1974) 623 pages, ISBN 0-13-221077-0; Zilg, Gerard Colby.
Map of the history of the DuPont family and company along Delaware Route 141. Along Delaware Route 141 there are a number of historic sites that trace the history of both the Du Pont family and the DuPont company. At the southwest end is DuPont’s Chestnut Run Plaza and at the northeastern end is the Alfred I. duPont Hospital for Children.
[1] [2] Alfred du Pont first rose to prominence through his work in his family's Delaware-based gunpowder manufacturing plant, E. I. du Pont de Nemours and Company (now known as DuPont), in which for many years he served as a director of the board and Vice President of operations.
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The name of the chemical company founded by the family is today styled solid as "DuPont" in the short form. The long form is styled as E. I. du Pont de Nemours and Company. The stylings "Du Pont" and "DuPont" for the company's short name coexisted in the 20th century, but the latter is now consistently used in the company's branding. [2]: 3
[6] In 1915, a group headed by Pierre, which included outsiders, bought Coleman's stock. [7] [8] Alfred was offended and sued Pierre for breach of trust. Pierre was DuPont's president until 1919. Pierre gave the DuPont company a modern management structure and modern accounting policies and made the concept of return on investment primary.
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DuPont used the "Better Living Through Chemistry" slogan not to promote particular products, but to change viewers' opinions about the role of business in society. In the words of DuPont's advertising director, Charles Hackett, the advertisements sought to address "unspoken fears of bigness in business", which were based on "an emotional rather ...