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In 1970, Tropicana orange juice was shipped as finished goods via refrigerated boxcars in one weekly round-trip from Florida to Kearny, New Jersey. By the following year, the company was operating two 65-car unit trains a week, each carrying around 1 million US gallons (830,000 imp gal; 3,800 m 3) of juice. [12]
According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange.
While Tropicana says it suggested a lower price point for the new design — 46 ounces for $3.99, versus the old 52 ounces for $4.69 — not all retailers have changed the price alongside the product.
Tropicana Orange Juice. Walmart. Probably one of the most recognized names in the orange juice world, Tropicana has never really had the reputation of being the best or the worst in its category ...
He provided consumers the fresh taste of orange juice made from 100-percent fruit. Soon thereafter, he also devised a method of freezing pure whole citrus juice in 20-US-gallon (76 L) blocks for storage and shipping. By 1957, a ship, S.S. Tropicana was taking up to 1.5 million US gallons (5,700 m 3) of juice to New York each week. [5]
Former Tropicana refrigerator car. In 1970, Tropicana orange juice was shipped in bulk via insulated boxcars in one weekly round-trip from Bradenton, Florida, to Kearny, New Jersey. By the following year, the company was operating two 60-car unit trains a week, each carrying around 1,000,000 US gallons (3,800,000 L; 830,000 imp gal) of juice.
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