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Change.org is a website which allows users to create and sign petitions in an attempt [3] to advance various social causes by raising awareness and influencing decision-makers. The site is a US-based for-profit company and claims to have nearly 500 million users as of December 2022.
Users can create a page for their funding campaign, make a list of "perks" for different levels of investment, then create a social media–based publicity effort. Users publicize the projects themselves—through Facebook, Twitter and similar platforms. The site levies a 5% fee for successful campaigns.
GoFundMe targets social media platforms to create awareness for campaigns, and encourages individual users to promote their fundraiser on social media throughout a campaign. According to a 2018 report by GoFundMe based on past campaign data, a donor sharing a campaign on social media results in $15 of donations on average, while any share of a ...
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The Elf Yourself website and advertising campaign first launched for the Christmas holiday season in early December 12, 2006, [7] and has returned each subsequent season. After being contracted by OfficeMax to create multiple websites for their holiday campaign, "Toy . " [ 9 ] contracted with Evolution Bureau to create a suitable holiday-themed ...
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
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