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The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays (22 November 1891 – 9 March 1995). Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. Bernays was the nephew of ...
John, Burton St. "The case for ethical propaganda within a democracy: Ivy Lee's successful 1913–1914 railroad rate campaign." Public Relations Review 32.3 (2006): 221-228. John, Burton St. and Margot Opdycke Lamme. Pathways to Public Relations: Histories of Practice and Profession (2014) Lamme, Margot Opdycke, and Karen Miller Russell.
[12] [13] [14] The campaign was acknowledged as very successful. [15] BBC Television made a one-hour documentary about the final stages of the campaign which was directed by Agnieszka Piotrowska. Narrated by Toby Stephens, the film was broadcast on 2 July 2009 on BBC1 at 9pm, achieving the highest viewing figures for the whole week.
The Whopper is BKs signature product, and it has produced several ad campaigns promoting it: "Home of the Whopper" Many Burger King locations built in the 1960s and 1970s still have this slogan as part of their signage. "It takes two hands to handle a Whopper" "In the land of burgers, Whopper is king" (March 2000–August 2003)
Celebrating the best PR, Experiential and Social campaigns in Aotearoa New Zealand. [5] Portugal: Lisbon International Advertising Festival Group: Lisbon Awards Group: A global advertising award recognized for its prestigious jury members and for gathering in Lisbon some of the biggest names of the advertising and creativity's world.
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The National Youth Anti-Drug Media Campaign, originally established by the National Narcotics Leadership Act of 1988, [157] [158] but now conducted by the Office of National Drug Control Policy under the Drug-Free Media Campaign Act of 1998, [159] is a domestic propaganda campaign designed to "influence the attitudes of the public and the news ...
For a PR campaign in the retail or fashion sector. 44. Small and medium enterprises SME For a PR campaign by an SME (as defined by the EU). 45. Sponsorship SPONSOR For a PR campaign that promoted awareness of sponsorship of an event or activity. 46. Sport SPORT For a PR campaign to promote sport or exercise for itself or to a community. 47.